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PepsiCo’s Frito-Lay North America is modernizing the look of Lay’s potato chips with a new packaging design—the brands’ first pack redesign in 12 years. The new look debuted in September 2019, rolling out first in the United States and China. Other countries will follow in the coming months and years.
New York (CNN Business)Lay's potato chips are about to get a packaging revamp.The redesigned potato chip bag and new logo give Lay's its first new look in 12 years.
Cape Cod kettle-cooked potato chips have long been the number one brand in the Northeast and are now one of the top-selling brands nationally. Hosting over a quarter-million visitors each year, Cape Cod's Hyannis Port, MA plant and on-site store are one of the top five tourist destinations on the Cape.
There is actually a rat race going among the top brands of chips to take the lead. Today I am unfolding 30+ crispy potato chips packaging design ideas. The packaging of an eatable should be appealing and eye catching so that a new buyer will garb up a nice impression and try out the new product.
Next on the list is the Australian brand Red Rock Deli which crates tasty potato chips with the perfect balance of the salty and the savoury. The company has had quite a good success in its origin country which is why PepsiCo, the company which owns Frito-Lay one of the largest snacks manufacturing brands, decided to bring it to the American customers.
Of course, different chip makers have different packaging materials with varying combinations of polymers. And just as brands are constantly looking for new ways to improve the product, improving the packaging is also a never-ending process. Meanwhile all of this — the food and the packaging — is strictly regulated by the federal government.
Zapp’s New Orleans Kettle-Style Potato Chips, Includes Regular, Voodoo, Cajun Crawtator and Jalapeno Chips ( 25 Count),Variety Pack 4.7 out of 5 stars 1,482 $19.72 - $52.00
The only potato chip made in West Virginia, these chips are also only available in that state (and online, of course). Founded in 1951, Mister Bee chips are famous for being imperfect, just like the drawings on the packaging. Each batch is a surprise with the thickness of the chips and the depth of their coloring constantly varying.
The chips we tested included 365 Sea Salt Classic Potato Chips, Good & Gather Kettle-Cooked Sea Salt Potato Chips, Kettle Brand Sea Salt Potato Chips, Lay's Classic Chips, Market Pantry Classic Potato Chips, and Trader Joe's Ode to the Classic Potato Chip. Here's how our nine tasters ranked the six popular potato chip brands, from worst to best.
These New York Spicy Dill Pickle potato chips from Deep River Snacks slay the snack scene in two important ways. First, the crispy kettle-cooked texture allows for optimum flavor in each bite. Second, the sour punch of dill pickles sings through each salty bite.
